Recipient Identity Resolution
Citizen Identity Resolution

Blue Pencil elevates social impact with AI-driven entity resolution

Blue Pencil deduplicates millions of beneficiary records to prevent fraud, and ensure social benefits reach the right people across large-scale assistance programs.

"By leveraging Zingg, we successfully identify leakage by merging duplicate records, improving fraud detection, and optimizing resource allocation. This precision ensures social benefits reach the people who need them most."

Lalit Pagaria, VP of Technology
tāshi

Customer image
₹1.75B
Social assistance enabled with accurate beneficiary data in 2022
450,000
Individuals positively impacted with clean, verified data
1 month
Production deployment time
Background

Blue Pencil, owned by tāshi, drives quantifiable social impact by connecting corporations, funding organizations, and execution partners. Data integrity is critical: duplicate beneficiary records mean benefits don't reach the right people.

Challenge

Managing millions of beneficiary records across multiple social programs with duplicate entries threatened both program integrity and fraud prevention. Manual tools like Google Open Refine and custom Python fuzzy matching were too slow and inaccurate at scale. Without clean identity resolution, resources couldn’t be reliably allocated to the right recipients.

Solution

Blue Pencil integrated Zingg into their AWS-based platform using Kubernetes and Apache Airflow for orchestration. Setup took roughly one month, and results were immediately impactful, transforming what had been a manual, error-prone process into a scalable automated pipeline.

  • Millions of beneficiary records processed, clustered, and cleansed across all social programs
  • Zingg Python API + FastAPI used to semi-automate ongoing identity resolution workflows
  • Manual review UI built for sub-threshold confidence matches, human-in-the-loop where it matters
"Once operational, Zingg enabled us to scale our data management efforts. The results have been transformative, allowing us to maintain high standards of data accuracy."

Lalit Pagaria, VP of Technology
tāshi

Results
  • Millions of beneficiary records deduplicated and cleansed across all programs
  • Fraud detection improved through automated duplicate merging, leakage identified and eliminated
  • Social benefits distribution accuracy significantly enhanced, resources reach the right recipients
  • Ongoing data management semi-automated using Zingg Python API and FastAPI
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Blue Pencil
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