The same product listed on your website, in your ERP, and on a marketplace often ends up as three separate records, not one. A different title, a missing UPC, or a variant listed as a new SKU, each looks like a new product to a system that only sees one table at a time. The cost shows up quietly: duplicate inventory counts, mismatched pricing across channels, and search results that split reviews and ratings across "different" products.
.png)
