Learning centre

Learn entity resolution, identity resolution and MDM

Clear explanations, worked examples and primary sources from the team that builds Zingg. Start with the basics, or jump straight to the problem you’re solving.

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Browse by topic

Every topic gathers the guides, deep dives and how-tos we’ve published, from first principles to running it in production.

Matching methods

How records get compared

Similarity, probability, blocking and thresholds.

Identity and customer 360

Resolving people across systems

For CDPs, composable stacks and customer 360.

Master data management

From legacy hubs to modern MDM

How MDM is changing, and where matching fits.

Industries and use cases

Where it’s used

Healthcare, public data, supply chains and more.

Platforms and how-tos

Run it where your data lives

Step-by-step guides for each platform.

AI, agents and graphs

Entity resolution for AI

Agents, LLM apps and knowledge graphs.

Glossary

Key terms, defined

Plain-English definitions of blocking, golden record, survivorship and more.

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Flagship guide

The What and Why of Entity Resolution

Our complete guide: what entity resolution is, the eight-stage pipeline, a worked example with scores, how to measure quality, use cases by industry and what makes it hard. Written from building Zingg, with every claim sourced.

Read the guide
8pipeline stages explained
13primary sources cited
3original diagrams
10FAQs answered

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