Industry surveys consistently show that while over 75% to 90% of companies consider a unified 360-degree customer profile critical to their business, the vast majority struggle with data silos, fragmented tech stacks, and complex identity resolution. Only a small fraction of organizations, roughly 14% to 20%, successfully build and deploy a fully functioning, actionable single customer view (SCV).
Join Lucy Spooner, Head of Customer Intelligence, Fortnum and Mason and Sonal Goyal, Founder Zingg AI for a practical approach to Single Customer View.
.png)
